https://www.madebysmith.com/ordering daily 0.75 2021-10-07 https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/614d6537cb488808966da6a0/1633290667541/ordering+01%402x-8.png Ordering https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/61592970befed620207fa185/1633301992222/ordering+05%402x-8.png Ordering Widget status visualizer - post order confirmation https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/615a06ed1ab568669d89145b/1633304514615/ordering+06%402x-8.png Ordering - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/615a3a74b5dd2a3f171fcc4d/1633303352719/ordering+07%402x-8.png Ordering https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/615a3f217d20d35062fb3707/1633304514619/ordering+09%402x-8.png Ordering https://www.madebysmith.com/loyalty daily 0.75 2021-10-13 https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/615bd28be75c217763a55917/1633572307183/loyalty+01%402x-8.png Loyalty & Orion Within this process, I was also focused on building the mileage tier badge system. Having the badge identity brings in a visual identifier for the uses to relate to. https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/615e5cc139d11c5c0a8f331f/1633574792111/loyalty+10%402x-8.png Loyalty & Orion https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/615e5c7a2f44d83a5ba737e4/1633574792104/loyalty+09%402x-8.png Loyalty & Orion https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/615e5b24d3264e533dde1cca/1633573929707/loyalty+04%402x-8.png Loyalty & Orion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.madebysmith.com/ux-strategy daily 0.75 2021-10-13 https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/6165ea856ea94177d74cbfc3/1634069146758/app+strategy+03%402x-8.png Leafly app https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/616618a574e25d66557fea7d/1634080947897/app+strategy+04%402x-8.png Leafly app - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/614bfff40f66a87b09c791c9/t/61661a322f5dbf70477f17e1/1634081704595/app+strategy+05%402x-8.png Leafly app Outcome post launch: +.45% traffic growth +50% increase in ATB rate +2.8% increase in orders